Small Business Marketing Strategy and Planning
Hello and Welcome to The Power of Successful Marketing, Marketing Strategy
Ever wonder how companies are getting consistent customers and leads, but yet you continue struggling?
You might just have a strategy problem. Either you don’t have a strategy – which is a problem or your strategy just sucks.
Regardless of either, you must ensure you have a solid roadmap in place. One of the biggest problems, is we want to go straight to marketing execution.
Getting out and just doing stuff is the best way to lose money. Then you might say, marketing doesn’t work. This statement is, marketing doesn’t work when you do it haphazardly. Marketing without a strategy is just a guess. You might just have a strategy problem.
One of the biggest mistakes is going straight to marketing execution. Posting on social media, running ads, or purchasing marketing services without a strategy will cost you time and money. This course will teach you the proper order of things and help you build a marketing system that works.
The overall course objective is to ensure you have a solid infrastructure in place to execute marketing effectively.
1. To understand the marketing strategy key elements
2. To understand how to establish clear and meaningful marketing goals
3. To identify and determine the best marketing channels for your business
4. To learn how to use your marketing channels in a consumer journey
5. To understand all the requirements, need to implement the marketing strategy
