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Small Business Marketing Strategy and Planning

How to Create a Marketing Strategy
Instructor:
Dyron Jolly
2 students enrolled
English [Auto]
Learn How to Create Meaningful Marketing Goals
Explore Ways to Identify the Best Customer
Determining The Most Profitable Marketing Channels
Navigate the Consumer Journey

Hello and Welcome to The Power of Successful Marketing, Marketing Strategy

Ever wonder how companies are getting consistent customers and leads, but yet you continue struggling?

You might just have a strategy problem. Either you don’t have a strategy – which is a problem or your strategy just sucks.

Regardless of either, you must ensure you have a solid roadmap in place. One of the biggest problems, is we want to go straight to marketing execution.

Getting out and just doing stuff is the best way to lose money. Then you might say, marketing doesn’t work. This statement is, marketing doesn’t work when you do it haphazardly. Marketing without a strategy is just a guess. You might just have a strategy problem.

One of the biggest mistakes is going straight to marketing execution. Posting on social media, running ads, or purchasing marketing services without a strategy will cost you time and money. This course will teach you the proper order of things and help you build a marketing system that works.

The overall course objective is to ensure you have a solid infrastructure in place to execute marketing effectively.

1. To understand the marketing strategy key elements

2. To understand how to establish clear and meaningful marketing goals

3. To identify and determine the best marketing channels for your business

4. To learn how to use your marketing channels in a consumer journey

5. To understand all the requirements, need to implement the marketing strategy

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

1 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion

Archive

Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed