Marketing Skills For Small Businesses
This Marketing Skills Course for small businesses will provide you with the necessary knowledge and skills to market your small business successfully and covers the following important aspects i.e.
– Introduction.
– What is Marketing ?
– Setting You Marketing Goals Or Objectives.
– How To Assess Your External Environment (STEPCOM Analysis).
– How to Do A SWOT Analysis Of Your Business.
– Important Elements To Include In Your Marketing Plan & Strategy.
– Defining Your Market Segmentation & Specific Target Market.
– The Major Reasons Why Certain Products Or Services Are Successful.
– Understanding The Customer Decision-Making Process.
– Understanding The Marketing Mix.
– Important Points To Consider Before Deciding On Your Pricing Strategy.
– Important Financial Information You Need For Your Marketing Plan.
-Deciding On What Promotional Mix Is Suitable For Your Business.
-The Most Common Marketing Mistakes Made By Small Businesses.
– Key Components Of Your Marketing Plan.
– Adjusting Your Selling Approach To The Different Types of Generations of Customers Part 1: The Baby Boomer Generation.
– Adjusting Your Selling Approach To The Different Types of Generations of Customers Part 2: Generation X.
– Adjusting Your Selling Approach To The Different Types of Generations of Customers Part 3: Generation Y.
– Adjusting Your Selling Approach To The Different Types of Generations of Customers Part 4: Generation Z.
– Conclusion.
– Latest Developments & Tips.
