3.25 out of 5
3.25
2 reviews on Udemy

Marketing Skills For Small Businesses

Practical marketing skills for small business owners
Instructor:
Kenneth Fisher
8 students enrolled
English [Auto]
You will learn all the basic marketing principles in terms of how to market your small business.
You will learn how to design a product properly to meet the requirements of your target market.
You will learn how to focus your marketing on the different types of generations you are selling to.
You will learn how to eliminate most of the mistakes made by small businesses when marketing to prospective clients.
You will learn all the key components required for your Marketing Plan.

This Marketing Skills Course for small businesses will provide you with the necessary knowledge and skills to market your small business successfully and covers the following important aspects i.e.

– Introduction.

– What is Marketing ?

– Setting You Marketing Goals  Or Objectives.

– How To Assess Your External Environment (STEPCOM Analysis).

– How to Do A SWOT Analysis Of Your Business.

– Important Elements To Include In Your Marketing Plan & Strategy.

– Defining Your Market Segmentation & Specific Target Market.

– The Major Reasons Why Certain Products Or Services Are Successful.

– Understanding The Customer Decision-Making Process.

–  Understanding The Marketing Mix.

– Important Points To Consider Before Deciding On Your Pricing Strategy.

– Important Financial Information You Need For Your Marketing Plan.

-Deciding On What Promotional Mix Is Suitable For Your Business.

-The Most Common Marketing Mistakes Made By Small Businesses.

– Key Components Of Your Marketing Plan.

– Adjusting Your Selling Approach To The Different Types of Generations of Customers Part 1: The Baby Boomer Generation.

– Adjusting Your Selling Approach To The Different Types of Generations of Customers Part 2: Generation X.

– Adjusting Your Selling Approach To The Different Types of Generations of Customers Part 3: Generation Y.

– Adjusting Your Selling Approach To The Different Types of Generations of Customers Part 4: Generation Z.

– Conclusion.

– Latest Developments & Tips.

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

4 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion

Archive

Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed