Marketing Basics and Starting Point for Small Businesses
Welcome to the Marketing Starting Place Course.
Many of you are just bootstrapping your marketing or just winging it. Like most, if your marketing approach is the concept of “just figuring things out,” you will struggle to get exposure or get consistent customers that you need to grow your business.
Many find themselves in this situation simply because they don’t know where to even begin and you may even have this same feeling. You may find yourself saying, “what are the first steps I need to take to market my business?” or “what marketing will work best for my business?”
These are very relevant questions that definitely should be answered sooner rather than later. One thing is for certain, you can’t start right when you don’t even know where to start. Meaning, marketing has a basis or there are some fundamental things about marketing that you simply need before you can even think about becoming a successful marketer. It’s just like investing. If you don’t understand some basic principles you are going to struggle and possibly make some significant mistakes that will lead to a loss of time and money. Now, who has time for that?
This course is all about getting you ready to get started and helping you shift your mindset for becoming an effective marketer. You need to be in control of your marketing and this requires you to understand the fundamentals and know where to start.
In this course, we will discuss the following items:
The Typical Marketing Failures Small Businesses Make and Should Avoid
Exposing Your Marketing Gaps
Methods for Learning Marketing Quickly
Completing a Marketing Audit to Get You Started in the Right Direction
Now that you know what this course is about, get your coffee, and let’s get started.