Google Ads, YouTube Ads, Bing Ads & Google Retargeting Guide
Learn Google Ads, Youtube Ads, Bing Ads & Google Retargeting Fast & Fun!
Setup your Google search campaign today. Enjoy interactive quizzes A, B, C, D. Learn how to set up your Google ads account, use Google coupon, write your Google ad copy, create your first campaign, and get your advertising up & running. In this Google ads course you will walk-through setup, configuration, creating ad copy, adding your keywords, and optimising your ads to drive traffic to your website. You will learn how to setup retargeting and Google shopping (google merchant centre). You will also learn how to create Google ads performance reports with Google data studio. All screen recordings show new Google ads manager layout.
Setup your Google search campaign today
Google Ads are a great way to boost your brand profile, generate more leads and traffic, and gain more sales. The Google Ads platform focuses on Pay Per Click (PPC) ads, where advertisers pay per impression on an ad. PPC marketing is a tailorable, affordable form of web marketing, but to succeed, and not waste money, you must take the right approach. Typically it takes many years of experience to gain the in-depth knowledge necessary to get the most out of your PPC campaign.
With this Google Ads course, we aim to get you on the road to success faster, and as long as you are willing to put the work in, and apply our techniques and strategies, you’ll be well equipped with everything you need to succeed. The strength of advertising with Google lies in its massive market reach and the ability it gives you to create highly targeted campaigns. With Google Ads you can drive quality traffic to your brand, garnered from people searching Google for products and services, similar to the ones you’re offering.
To boost your reach, ads from Google often feature across other platforms, including YouTube, Blogger, and the Google Display Network. Another great feature of Google Ads is the Google Ads Analytics dashboard, which allows you to monitor the performance of your ads over time. This helps you hone the effectiveness of your Google Ads and adjust your content and target audience for a more optimal return on your investment. It’s definitely worth investing in Google Ads, as even if you’re ranking well organically, your results are likely to appear lower than those who have paid to promote.
Write Google ads copy that people love to click on
If you want maximum click throughs, you must use copywriting strategies that evoke strong emotion and are targeted to your ideal reader. The best type of Ad Copies are short and punchy, with enough impact to arouse curiosity, or provoke a reaction. Incorporating numbers is a great way to make Ad Copies sound more specific.
Choose the right keywords
Search for words or phrases related to your products or services. The keywords you choose are used to show your ads to people. Select high-quality, relevant keywords for your ad campaign to help you reach only the most interested people, who are more likely to become your customers.
Optimise your Google ads targeting
Targeting ads is an essential part of a successful advertising campaign. You may have designed the perfect ad, but you’ll need to show it to the right people at the right time to better reach your goal. Google Ads offers different ways of targeting your ads.
Learn new keyword matching options
Keywords are words or phrases that are used to match ads with the terms people are searching for. The keyword match types dictate how closely the keyword needs to match with the user’s search query in order for the ad to be considered for the auction. So you could use broad match to serve your ad on a wider variety of user searches or you could use exact match to hone in on specific user searches.
Use efficiently negative keywords
Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers. Better targeting can put your ad in front of interested users and increase your return on investment (ROI).
Understand everything about new search terms reports
Use the search terms report to identify new search terms with high potential, and add them to your keyword list. Look for search terms that aren’t as relevant to your business, and add them as negative keywords. This can help you avoid spending money showing your ad to people who aren’t interested in it.
Use auction insights to compare performance
The auction insights report lets you compare your performance with other advertisers who are participating in the same auctions that you are. This information can help you make strategic decisions about bidding and budgeting by showing you where you’re succeeding and where you may be missing opportunities for improved performance. The auction insights report is available for both Search and Shopping campaigns.
Determine a bid strategy based on your goals
Google Ads offers several bid strategies that are tailored to different types of campaigns. Depending on which networks your campaign is targeting, and whether you want to focus on getting clicks, impressions, conversions, or views you can determine which strategy is best for you. In this article, we’ll describe how to use your advertising goals to choose your bid strategy.
Improve your Google PPC quality score
Google uses your PPC Quality Score (QS) to decide how your ad should rank. The higher your quality score, the better your position will be. This score factors in how relevant your landing page and ads are to the keywords you’ve selected and also assesses your expected clickthrough rate.
Make use of ad extensions
Ad Extensions let you supplement your Google ad with one of five additional features for no extra cost. You can select from a Sitelink, Call button, Location info, or App download link, or can choose to showcase an Offer instead.
Learn Google ads retargeting
Retargeting is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.
Set up Google shopping (Google merchant centre)
If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. To get started, you’ll send us your product data with Merchant Center and create a campaign in Google Ads. Then, we’ll use your campaign to create ads on Google and around the web where potential customers can see what you’re selling. We call these placements Shopping ads because they appear in a different, more visual format. In contrast to a text ad, which displays text only, Shopping ads show users a photo of your product, plus a title, price, store name, and more. These ads give users a strong sense of the product you’re selling before they click the ad, which gives you more qualified leads.
Create visual performance reports with Google data studio
You can add Ad Manager as a data source in Data Studio to create data visualisation reports. The most popular Ad Manager report dimensions and metrics are available. These reports can be securely shared with others in your organisation or publicly.
Learn how to efficiently setup YouTube ads
YouTube connects you to the people who matter most to your business. Turn viewers into customers, on any budget. YouTube Ads uses Google data to match your message to the right people at the right moment. YouTube Ads make it easy for people to choose your business. Get more purchases, subscribers, website visits, and more. Anyone can make a YouTube ad that gets results.
Learn how to quickly import & setup Bing ads from your Google ads account
Create deeper customer relationships with Microsoft Advertising. Deliver relevant, personalized experiences to a wider audience that’s ready to engage and purchase online. Reach people where and when they’re ready to act. Access 724 million monthly unique searchers on the Microsoft Search Network and 250 million unique users through native advertising on brand-safe experiences.
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Online ppc advertising has become one of the most in-demand skills of 2022. In fact, online ppc advertising jobs can pay upwards of $100k per year. Why? Every business can benefit from someone who creates great Google ads campaigns. From startups to fortune 500s and everything in between, online advertising can make or break the success of an organisation.
We look forward to welcoming you on board as our newest student,
Ing. Tomas Moravek & Hazel Owens
Internet Efficiency Awarded Digital Marketing Expert