5 out of 5
5 reviews on Udemy

Business Branding for Small Businesses: Startup Foundation

Learn How to Write Powerful Vision and Mission Statements, as well as S.M.A.R.T. Goals and Objectives
Donnicka Robert
19 students enrolled
English [Auto]
How to build a strong foundation for your business brand
Why it is critical to have a business vision and mission statement
How to write a powerful vision statement
How to write a strong mission statement
How to write SMART goals and objectives
How to establish your business brand for success starting from scratch
The power of vision, mission, goals and objectives in creating effective brand strategies to stand out from the competition

This course will show you how to build a solid business branding foundation for small businesses, to help you gain clarity and potentially grow and thrive as a startup small business owner or entrepreneur.

You will learn how to create effective business vision and mission statements, as well as S.M.A.R.T. goals and objectives, all of which are important for your business to succeed in the marketplace.

Often, business owners and entrepreneurs have the misconception that creating a brand for a small business is all about making fancy logos, choosing interesting colors, and coming up with creative taglines…

Although these are elements of the branding process, they are not the most important components in creating a strong brand structure that supports your business to grow and thrive.

A solid foundation is required to develop a sustainable business, build growth strategies, interact with and establish confidence and trust with your target audience and employees (if you have a workforce), and authentically present your brand in the marketplace.

So, if you are a startup small business owner, or entrepreneur looking to grow your business, or have a brilliant idea, and want to transform that idea into a great brand or venture into a new business, but lacks a strong business brand structure, this course will help you get started. Even if you have skipped some basics steps in the early stages of your business, you will discover how to effectively lay a solid framework so that your business can grow and thrive in the marketplace.

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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1 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion


Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed