Business Branding for Small Businesses: Startup Foundation
This course will show you how to build a solid business branding foundation for small businesses, to help you gain clarity and potentially grow and thrive as a startup small business owner or entrepreneur.
You will learn how to create effective business vision and mission statements, as well as S.M.A.R.T. goals and objectives, all of which are important for your business to succeed in the marketplace.
Often, business owners and entrepreneurs have the misconception that creating a brand for a small business is all about making fancy logos, choosing interesting colors, and coming up with creative taglines…
Although these are elements of the branding process, they are not the most important components in creating a strong brand structure that supports your business to grow and thrive.
A solid foundation is required to develop a sustainable business, build growth strategies, interact with and establish confidence and trust with your target audience and employees (if you have a workforce), and authentically present your brand in the marketplace.
So, if you are a startup small business owner, or entrepreneur looking to grow your business, or have a brilliant idea, and want to transform that idea into a great brand or venture into a new business, but lacks a strong business brand structure, this course will help you get started. Even if you have skipped some basics steps in the early stages of your business, you will discover how to effectively lay a solid framework so that your business can grow and thrive in the marketplace.