4.38 out of 5
4.38
727 reviews on Udemy

Become a Product Marketing Manager | Product Management

Product Marketing Strategy : Marketing New Product : Product to Market : Product Promotion : New Product Launch Strategy
Instructor:
Dekker Fraser, MBA
11,880 students enrolled
English [Auto]
Potentially Get Hired As A Product Marketing Manager
Product Management
How To Launch A New Product
Market research
Branding
Product marketing strategy
Product Marketing Psychology
Marketing & Lead Generation
& So Much More!

Learn from an experienced Silicon Valley PMM with a top MBA

Learn how to become a product marketing manager from someone with years of experience in product marketing at small, medium, and large software companies including Sony. Your lead instructor received his MBA from the top marketing school in the U.S. and works in the epicenter of product marketing in San Francisco. 

  • New! Free access to the top-rated book Become a Product Marketing Manager (PDF version)

  • New! Product Marketing Calendar Template (Excel)

  • 1-Page Product Marketing Plan Template + 1-Page Competitive Analysis Template (Word)

  • Marketing strategy, tactics, and execution 

  • Interview skills to land a six-figure product marketing position

  • Day-to-day operational skills

  • Advanced MBA level product marketing management

  • Hard skills in quantitative marketing analytics and software

  • Soft skills to succeed in the office and get promoted

About the Instructor

Management Experience

• Global Product Marketing Manager for Sony PlayStation

• Vice President of Marketing for Talkatoo

• Senior Product Marketing Manager for Webgility

• Product Marketing Manager for Rocket Lawyer (Google-backed)

• Director of Marketing for Ironclad Games / Flame Design

• SaaS Marketing Consultant

Education

MBA in Marketing from Northwestern University – Kellogg School of Management

• Leadership Essentials from Columbia Business School

• Bachelor of Commerce from Mount Allison University

• Master’s and bachelor’s-level business courses at BI: Norwegian Business School

• Presidential Scholar at Saint Mary’s University

Academic & Volunteer Experience

• University MBA Program Advisor

• College Marketing Lecturer for Digital Marketing & Business Analytics

• Division Director and VP of Membership for Toastmasters International

• Board of Directors for a charity

You can view and review the lecture materials indefinitely, like an on-demand channel.
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Includes

23 hours on-demand video
26 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion

Archive

Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed